When you earn the lion’s share of your profits during the holiday season, there are two big questions small retailers should be asking themselves:
1. Did I adequately prepare for my holiday business?
2. What can I do if holiday sales are bigger than I expected?
The answers to both of these questions can have financial ramifications for small retailers. They can also be addressed by anticipating expenses: both your business’ immediate capital access needs and those for which you can plan ahead. Taking a critical approach to when and how you borrow will help maximize the value of every dollar you finance.
