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Should Store Associates be Fired for Posting on Social Media?

May 2, 2023

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An associate at a Gucci store in Los Angeles was recently fired for unboxing everything the luxury store gave her on her first day of work on TikTok and joking about keeping the loot and not returning to work.

Her employment was terminated after her video went viral with 9.3 million views and a Gucci “executive in corporate” saw it. In a follow-up video post, she captioned, “So maybe read the social media guidelines when you get hired or don’t because I hated the job anyway.”

Some commenters on her follow-up post sympathized with the associate.

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