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How Mounting Expenses Can Impact Chipotle’s Valuation

March 14, 2017

Via: Forbes
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Chipotle Mexican Grill (NYSE: CMG) has been working on a turnaround for more than a year now. After an E. coli outbreak in its food, the company is still struggling to grow its sales and attract customers to its stores.

Further, it is spending heavily on marketing, promotional discounts, and a food safety program to entice customers back to its restaurants. In Q4 2016, the company registered a 12% year-on year increase in operating expenses on the back of this spending.

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