J.C. Penney is accelerating its return to appliance sales, with plans for a home installation service and expansions to its appliance showrooms, CEO Marvin Ellison told analysts last week, according to a conference call transcript from Seeking Alpha.
Providing home services, as with appliance sales, is a move to take advantage of both a booming home improvement segment and the downfall of rival Sears, Ellison said. “J.C. Penney is in an interesting position: Over 70% of our customers are female and 70% of our customers are also homeowners,” he said.
