Swedish furniture retailer Ikea has announced it will sell products on its Chinese e-commerce site to Chinese shoppers this year.
Ikea says consumers soon will be able to pick up their online orders in stores, as the retailer will this month open its first Chinese pickup and order point in the midsize city Wenzhou, in order to test the concept.
Inter Ikea Systems BV entered China in 1998 and currently only sells products from its19 stores there, mostly in large cities like Beijing and Shanghai. The company plans to open three stores every year in China.
