Here is IGD’s five hot trends expected to impact retail in the coming years, shaping the global food and grocery industry.
1. Physical gets digital
As online shopping continues to grow and the world becomes increasingly digitalised, we expect to see more physical stores embracing new digital technologies to ensure they remain relevant and competitive. Currently, physical stores do have the advantage when it comes to satisfying shoppers instantly. We expect to see stores make it easier for shoppers to locate products in-store or find more product information.
