Google promises to place video advertisements on third-party websites that adhere to a particular set of standards through its Google Video Partners program. Recent research from brand analysis platform Adalytics found that the tech titan is falling short of this obligation to participating brands up to 80 percent of the time, according to a report from The Wall Street Journal.
Google maintains the findings are inaccurate.
Adalytics observed the ad placement of 1,100 brands between 2020 and 2023 through the service and found that Google placed partners’ ads on low-quality clickbait and misinformation sites, and even sites with pirated content, according to The Journal. Ads also appeared in small, muted boxes off to the side of content instead of getting prime placement.
