Budget-minded shoppers might want to take a break from checking prices on Amazon.com Inc. to comparison shop using Google Shopping, Google’s comparison shopping service, according to a new analysis from Canadian price monitoring firm 360pi Corp.
The research shows more than half of U.S. online consumers begin their product searches on Amazon’s website or mobile app and 84% of holiday shoppers this year say they check Amazon, No. 1 in the Internet Retailer 2016 Top 500 Guide, before looking or buying elsewhere. But if the shoppers stop there, they often will not get the best possible price, 360pi finds.
