The Federal Trade Commission announced Wednesday that it is seeking public comment on potential updates to its guides for environmental marketing claims.
The “Green Guides” have been published since 1992, according to a statement from FTC Chair Lina Khan, in an effort to help brands avoid using unfair or deceptive statements to mislead consumers. The guides were last reviewed in 2012, and the FTC says increasing consumer interest in buying more environmentally friendly products encouraged it to review them again.
