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Footwear giant in customization partnership

March 13, 2017

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Shoppers will soon be able to personalize and accessorize the shoes they buy at DSW Inc.

The retailer has entered into a partnership with Trend:Bar, a new, Los Angeles-based company that produces luxe fabric stickers, appliques, charms, shoelaces, patches, and creative add-ons that customers can use to personalize footwear and accessories.

Under the partnership, DSW will offer Trend:Bar items in select stores and on DSW.com.

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