Though the 2018 holiday season went much better than analysts expected, the OpenX Technologies report points to increased caution behind that optimism. Consumers have been concerned about an upcoming recession for some time now, which could partially explain why the report indicates they’re split on the overall health of the economy. Less than 50% of shoppers believe the economy is better than it was last year, but more than 70% think that the economy will improve in 2020, a factor that the report anticipates will drive consumer spending during the holiday season.
