Though off-price retailers like Marshalls have performed relatively better than their department store counterparts in the past, the retailer had been eyeing e-commerce as a way to further drive growth for some time now. The move appears to be an attempt to grab a share of the e-commerce market as consumer shopping behavior shifts online.
“We are thrilled to introduce Marshalls.com, which allows customers to shop Marshalls anytime,” Mark DeOliveira, executive vice president of TJX Digital U.S., said in a statement. “This site will feature a unique assortment of the brands and values that Marshalls is known for, and also offer customers the ability to shop through fun, interactive features and curations. We are excited for customers to experience the brand in this new way.”
