The U.K. Intellectual Property Office on Friday approved Amazon’s application to trademark its slogans “No Lines. No Checkout. (No, Seriously.)” and “No Queue. No Checkout. (No, Seriously.),” according to a Bloomberg report. The European Union is also reviewing Amazon’s application.
Late last year the e-commerce giant unveiled its first Amazon Go store in beta. The company described it as “roughly 1,800 square feet of retail space that is conveniently compact so busy customers can get in and out fast,” and which has no checkout process, much less checkout lines.
