Black Friday is looking more like Bleak Friday. Close to half of U.S. consumers plan to skip the seasonal retail sales blowout or its digital sibling Cyber Monday this year, according to JDA Software Group’s second annual holiday buying survey.
Blame the convenience and explosion of year-round e-commerce sales and discounts, the retail and supply chain solutions firm said: 73% of respondents prefer to do their seasonal shopping outside the confines of the holiday period, citing a fondness for e-commerce sales like Amazon’s midsummer Prime Day event, which boosted orders 60% in its second year.
