From Barbie to the Super Mario Brothers movie and even the debut of Travis Kelce and Taylor Swift’s electrifying relationship, the last few months have been filled with pop culture moments that have captivated almost the entire world. Everywhere you look, someone is talking about these moments. To take the obsession even further, it seems like everyone is wearing branded apparel promoting them.
This branded apparel — or merch, as it’s more commonly called — sent consumers into a frenzy. Everyone wanted to get their hands on any piece they could, and even top international brands like Bloomingdale’s and Gap got in on the excitement for one moment or another almost immediately.
