Lacoste has opened a new virtual store in partnership with Emperia to showcase its summer collection and expand the exclusive experiences tied to its NFT-based UNDW3 (pronounced “underwater”) loyalty program.
This is the brand’s second virtual store; the first was a holiday-themed store that Lacoste launched with Emperia in December 2022. The goal of the new store is to “create a deep sense of community and shopper loyalty appreciation by offering a unique retail experience that extends beyond its physical stores.”
