What’s the most important aspect of luxury retail design today? If you said “mastering techniques to improve in-person experiential settings,” you’d be exactly right. You might also raise the need for better and more innovative formats that improve customer service in the finicky luxe and affordable-luxury segments.
In the first category, experiential retail places big demands on architects and interior designers. Simply serving the traditional store design paradigm is not only insufficient, it might lead down the wrong path entirely. Luxury experiences must be singular, memorable and elevated. In a word, they are unparalleled, meaning that the retail venue may not even appear to be a store at all.
