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Gucci Launches Digital Flagship Store on

Gucci will bring its fashion authority and 102-year legacy of Italian craftsmanship to, creating a digital flagship store on the Chinese ecommerce platform. The online store will include a full range of Gucci brand services, including access to Gucci’s online client advisor service.

With the launch of its new online environment, Gucci plans to offer elevated shopping experiences tailored to the tastes of’s customer base as well as further explore China’s unique digital landscape using both brands’ respective technological strength.

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