The sale of fake items has been a problem for retailers for some time, especially during the holiday season. Online marketplaces like Amazon, eBay and Etsy have often been the subject of scrutiny for counterfeit goods sold on their sites. Amazon has been combating counterfeit goods, through its transparency service, which uses unit codes to verify authentication, and “Project Zero” which uses advanced tech with the brands’ product knowledge to combat fakes, in addition to fending off claims of facilitating fake merchandise sales. If nothing else, the Incopro report indicates that online marketplaces may have to work harder to remove fake items from their platforms.
Amazon, in particular, has been the target of brands seeking to curb sales of knock-offs.