While loyalty programs have often been a go-to plan for retailers seeking to retain consumers and influence repeat purchases, the programs have become less impactful over time. Despite memberships continuing to rise, less than half (45%) of brand consumers remained loyal to their favorite brand after a yearlong stretch, according to data from Catalina.
The RTP team discusses which retail loyalty programs have stood out to them, and highlights the steps retailers need to take to incentivize consumers to actively participate in loyalty program.
