When offered by a retail company, a lifetime warranty is both a business strategy and a consumer benefit rolled into one, but with its fair share of pros and cons, it has become more controversial than ever.
On the plus side, Thingtesting reveals that lifetime warranties can make a huge impact by “demonstrating to customers that they stand by the quality of their products by offering lifetime warranties and repair schemes.”
In Thingtesting’s interview with Nudie Jeans, Circular Project Manager Kevin Gelsi explains, “Eventually, if you wear a piece long enough, something will break or tear. And we’re there for you. It communicates trust, loyalty and responsibility.”
