What a difference a year makes: 12 months ago, Mirakl released the first edition of its consumer survey of 10,000 shoppers around the globe, The State of Online Marketplace Adoption. We marveled at the influence of the “power shopper” — high-frequency shoppers who made online purchases once a week or more. These highly valuable customers were coveted by online retailers across categories, reshaping the internet economy according to their preferences.
But in 2023, inflation has cast a shadow over ecommerce, and brands must now refocus on a different persona. Goodbye “power shoppers,” long live “value shoppers.”
