Discounting in ecommerce has become popular because it is easy to offer and implement. Keeping customers after they make holiday purchases is on the mind of all brands and retailers, but it is becoming clearer that one-off orders focused on discount redemption does not always help to build brand loyalty.
Loyalty Programs are Vital to Ecommerce Survival
Ecommerce is a very difficult place to build a business since it is purely transactional and devoid of human contact, so it can be a struggle to build an emotional connection and easy for consumers to switch between brands guilt-free. Loyalty programs are vital for ecommerce businesses to help build that deeper connection with shoppers.
