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David’s Bridal Debuts Loyalty Program for Prom-Bound High Schoolers

December 8, 2022

David’s Bridal has introduced its Diamond Prom loyalty program to further broaden its appeal to younger formalwear shoppers. The retailer also plans to open prom pop-up shops in Q1 2023, just ahead of prom season.

Members of the new loyalty program earn one Diamond Prom point for every $1 they spend, and also can amass additional points via David’s Bridal purchases by friends and family. Other benefits include the chance to earn a $1,000 college scholarship in partnership with Gift of College. Members also can work with other students from their school to earn a free photo booth for their events.

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