David’s Bridal has introduced its Diamond Prom loyalty program to further broaden its appeal to younger formalwear shoppers. The retailer also plans to open prom pop-up shops in Q1 2023, just ahead of prom season.
Members of the new loyalty program earn one Diamond Prom point for every $1 they spend, and also can amass additional points via David’s Bridal purchases by friends and family. Other benefits include the chance to earn a $1,000 college scholarship in partnership with Gift of College. Members also can work with other students from their school to earn a free photo booth for their events.