The findings suggesting many back-to-school shoppers are shopping online should come as no surprise. A Deloitte report released this month also indicated that mobile shopping among back-to-school shoppers is expected to grow to 60%, up from 53% in 2018. That report also noted that the share of shoppers using a personal computer to shop for back-to-school goods is expected to drop from 42% this year, down from 49% in 2018. The shift to online shopping could explain why online retailers like Amazon are catering to back-to-school shoppers online.
