On Monday, Ralph Lauren announced they are closing their flagship Polo store in New York City as part of a drive to gain their footing in a rapidly changing retail world. The Detroit News said it was “a symbol of old-fashioned luxury that no longer resonates with today’s shoppers.”
I don’t see their problem being the clothes or the luxury brands.
I mean…Have you shopped in a Ralph Lauren store lately?
The customer service level is anything but exceptional. And without exceptional service, exceptional merchandise sits.