The luxury retailer enables its sales staff to create custom boutique pages for online shoppers. With nearly 92 years of experience under its belt, Saks Fifth Avenue knows the best way to please its upscale clientele is with personal service. Its sales associates now are shifting toward delivering personalized service via what the company calls its most-trafficked sales channel: Saks.com.
New technology from retail software provider SalesFloor Inc. enables Saks sales associates to create customized Saks.com boutique pages that contain shopper-specific assortments of Saks merchandise, accessible through a dedicated URL.
