Both Target and Ulta seem to be thrilled with the early results of their shop-in-shop deal. The pair have already exceeded the initial 100-store plan, with Ulta this year announcing the retailers would open an additional 250 shop-in-shops.
Target CEO Brian Cornell said earlier this month that the partnership has exceeded expectations and is driving higher productivity and sales in the beauty area and surrounding categories. On the call Thursday, Ulta’s Chief Operating Officer Kecia Steelman likewise said the partnership is going well, with the beauty retailer planning to integrate more of its marketing with Target for key events.
