The modern shopper journey has transformed so drastically over the past few years that the company Alter Agents decided that the shifting shopper landscape was ripe for study. Ultimately, they conducted a national survey earlier in 2021 asking respondents about how they go about their shopping.
The research surveyed 6,000 recent purchasers who had made a purchase in one of six product categories and about how they came to buy that item. From those purchasing packaged coffee all the way to those making larger purchases such as home fitness equipment, Alter Agents saw that behavior is definitely changing and that it varies greatly from category to category.
