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The Architecture of Social Retailing

July 14, 2021

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It’s no surprise that the pandemic accelerated the decline of brick-and-mortar retail stores in favor of the convenience of online shopping. Amazon and other online retailers are essentially logistics companies that have become today’s consumer interface to deliver goods to your front door within hours. Convenient? Yes. Memorable? Not exactly. Will you remember the brand purchased? Probably not. So, what comes next for retail? Are we subject to the rote experiences of online shopping forever? Additionally, what will happen to all of those empty retail spaces left behind?

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