CloudTags, the creator of Connected Stores, today announced it is working with Timberland, one of the world’s leading outdoor lifestyle brands, to blend physical and digital customer experiences in its Herald Square store in New York City.
Through the use of customer-facing tablets powered by Near Field Communication (NFC) and beacon technology, Timberland customers will be able to digitally and socially engage with every product in the store, without being required to sign-up, download an app or initiate registration.
