Digital ad spending will surpass TV next year, eMarketer estimates. And according to February 2016 research, US ad agency professionals say their clients are more interested in digital advertising than last year.
Strata surveyed 97 US ad agency professionals and more than three-quarters of respondents said that their clients are interested in digital advertising more compared to last year.
Some 19% of ad agency professionals said their clients’ interest in digital advertising is the same as last year, and just 5% said their clients are less interested in digital advertising than they were in 2015.
