Amazon Technologies is seeking to patent a process that uses live images to authenticate buyers. Passwords be gone! Amazon.com Inc., through its Amazon Technologies subsidiary, is working on facial recognition technology that may make committing fraud tougher.
The U.S. Patent and Trademark Office last week published a patent application detailing the technology. Amazon Technologies filed the patent application last October, expanding on another patent filed in 2012 that lays out how advanced, live biometric authentication processes can improve security. Biometric processes analyze physical and behavioral characteristics to identify people. Amazon did not reply to an inquiry about the patent application.
