Until recently, when a consumer was purchasing online from a retailer and evaluating delivery options at checkout, the faster the service the more the customer had to pay. However, this is no longer always the case with some leading retailers who have begun to offer a same-day delivery service that costs less than two-day delivery and is half the price of next-day shipping for U.S. consumers.
What is changing the paradigm when it comes to same-day delivery? While some of what we are seeing today is a result of strategies retailers began investing in pre-pandemic, the majority of the shift is a result of the growth in online shopping during the pandemic.
