Toys R Us is now using Amazon to power its ecommerce operations as it quietly ends its partnership with rival Target.
Ahead of the holiday season last year, the recently resurrected Toys R Us announced a new partnership with Target to power its ecommerce operations.
Under the tie-up, customers purchasing products on the recently launched ToysRUs.com had the option to “buy now at Target.com”, where they were redirected to Target’s website to complete their purchase.