Sephora, which just debuted its new digitally infused store format, has decided to take thing small. The beauty retailer has opened SEPHORA Studio, a new concept store with an emphasis on artistry and skincare services contained within 2,000 square feet of selling space.
On the heels of its largest North American store opening on Manhattan’s 34th Street, Sephora Studio is the retailer’s smallest footprint in the U.S. and first concept store of its kind. The Studio presents clients with an optimized store design and intimate format aimed at fostering personalized connections between shoppers and the store’s beauty advisors.
