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Retail leaders struggle to find budget for emerging tech goals, study finds

August 22, 2023

Long before the recent peak in generative AI interest, emerging technology had to prove its business value. Leaders weigh the cost of launching new tech against the advantages it can produce.

Gartner expects AI deployments to have an immaterial impact on global IT spending levels this year. Instead of building standalone AI tools in-house, adoption will most likely pass through existing software platforms as vendors add new capabilities.

Retail leaders mainly want emerging tech buildouts to provide improved customer experience, according to 3 in 5 respondents. But 44% are also thinking about cost efficiencies and achieving a return on their investments in AI.

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