The metaverse is the epitome of marketing — rebranding a collection of existing technologies with an intriguing new name. As the new hub aims to intersect consumers, influencers, brands, and live online events through VR and AR, 2022 will be the year for retailers to find new and creative ways to reach shoppers through the metaverse.
Bridging the Gap Between In-Person & Online Shopping
According to Ali Fazal, VP of Marketing at GRIN, the metaverse comprises three distinct features: Number one is that it is completely virtual reality where consumers can engage with one another, virtual shopping malls, and brand creators.
