Car sales have traditionally been a closed retail business operated via authorized dealerships, with dealers typically fighting against any outside business models (e.g. Tesla has had trouble establishing dealerships in certain U.S. states).
But retail’s heaviest hitters, including Walmart, Amazon and Costco, have all entered the auto sales business, albeit indirectly, giving consumers yet another reason to shop their brands.
The RTP team discusses what this blurring of traditional lines means for auto retailing, whether car sales are the next big opportunity area for retailers.
