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Will 2022 be the year of trading down at retail?

January 25, 2022

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The cost of everyday products has risen more in the past year than the incomes of average Americans, leaving consumers searching for ways to save money on their purchases.

A Wall Street Journal article points to ways that shoppers are seeking to stretch their dollars, including purchasing items in bulk, using coupons or buying on sale, and trading down to lower cost private label or value brands. Cherry-picking is growing as shoppers search out deals.

Government stimulus checks that bolstered Americans at the outset of the pandemic have ended and Congress has not moved ahead with continuing the 2021 Child Tax Credit payments that were particularly important for working class and middle income families.

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