In a modern world that prioritizes the accessibility of information through the Internet, it is undoubtedly important for businesses to have a strong online presence and virtual dialogue with their customers. Nearly 97% of people say that they look to the Internet to help select a product or business. Retail brands that juggle anywhere from tens to hundreds to thousands of brick-and-mortar stores will run into a unique challenge when it comes to creating a strong online presence and connecting personally with their customers. How can a multi-location retail enterprise keep up with and manage the online chatter of countless customers visiting multiple brick-and-mortar locations? The answer can be found in hyper-local, AI-powered brand intelligence.
