COVID lockdowns accelerated the shift from brick-and-mortar to online shopping. With rising demand, competition to attract and keep ecommerce customers will heat up in 2022. Since online growth is expected to continue to rise in the coming year, here are five trends that all ecommerce operations should prepare for now:
1. Omnichannel Marketing
E-tailers will need more than a website to compete in 2022. Giving prospects the ability to order on sites such as Amazon, eBay, Etsy, and Facebook will expose brands to the vast audiences that regularly search for and buy products on these platforms.
