The past six months have been tough, even punishing, for many retailers, but there was good news this past holiday season. According to Bazaarvoice, 81% of consumers planned to purchase holiday gifts this year, with 61% stating they would spend the same as last year.
However, a question mark still hangs over where they spent their money, as research showed that since the beginning of the pandemic, 49% of shoppers have been purchasing more online.
