Consumers know what they want: seamless shopping between online and offline. But they are worried about sharing the data that allows retailers to fully implement it.
That’s one of the major findings of a new survey from Periscope, by McKinsey. Asking how consumers shop, the survey found that in-store shopping still dominates, with 83% of U.S. consumers saying it is one of their top ways to shop, followed by ordering online via a computer (59%). Interestingly, only 2% of respondents consider “buy online, pick up in store” one of their top two shopping methods.
