Consumers are generally willing to use mobile apps to assist with grocery shopping, and there is one retailer whose app is the clear favorite.
According to a new study from Blackhawk Engagement Solutions,’ “How Grocery Shoppers Shop: Changing Trends in Grocery Shopping,” the top used grocery app among U.S. consumers by a wide margin is Amazon (71%). This is followed by grocery store apps (28%), Walmart (26%) and Target (25%). Third-party savings apps are not used much, with use in the low single digits for the grocery channel.
