After two decades of adding new categories and features to its platform, Amazon is dominating e-commerce. In fact, just 10 companies — Apple, The Home Depot, Best Buy, Macy’s, Wayfair, Costco and QVC, in addition to Amazon, eBay and Walmart — account for nearly two-thirds of overall U.S. e-commerce sales.
Indeed, even as legacy retailers have worked to build out their e-commerce and multi-channel operations, online retail remains below 10% of all retail sales, according to eMarketer and to the U.S. Commerce Department’s research, which pegged it at 8.4% earlier this year.
