With Prada’s Timecapsule merchandise drops tied to NFTs, the brand is diving deeper into the metaverse. Prada’s collaboration with Hirst in particular comes after the brand partnered with the artist in mid-May to create a custom capsule collection of the Prada America’s Cup sneaker, which came in four styles and 22 variables.
Prada’s NFTs will come with a drop serial number and a corresponding number for each physical item. The Prada Timecapsule NFTs are issued on the Ethereum blockchain, and the product release is facilitated by the Aura Blockchain Consortium’s NFT technology, according to the press release. Other luxury brands, including Cartier, Louis Vuitton and Bulgari, are also part of the Aura Blockchain Consortium.
