Nike will soon sell directly through Amazon’s brand-registry program, unnamed sources told Bloomberg Wednesday.
The plan is intended to help clamp down on sales of counterfeit Nike goods on Amazon’s marketplaces.
Nike sells its goods on Amazon’s Zappo’s site, though not yet through Amazon.
If true, Nike’s plan to sell directly through Amazon is a blow to retailers like department stores and specialty retailers like Foot Locker, Finish Line and Dick’s Sporting Goods, as well as to third-party Amazon Marketplace sellers offering either bona fide or counterfeit Nike goods.
