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Gen Z, millennial consumers ready to shop this weekend

November 19, 2018

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Shoppers are primed to take advantage of the red-letter sales events that follow Thanksgiving and most will arrive in stores and land on websites knowing where the best deals are. It stands to reason that more of the youngest among them are willing to stay up all night to get in line on Black Friday, considering that they’ve likely done little of the work it takes to get the traditional Thanksgiving meal on the table.

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