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El Nino’s Warm Temps Mean Cool Sales For Retailers

Weather patterns could be costing retailers as much as $500 million in seasonal sales.

The unseasonably warm winter temperatures created by El Nino have already caused specialty apparel retailers as much as $500 million in sales this holiday season, and the predictions for a cooler spring than normal could continue to plague retailers with mismatched merchandise to demands, according to CNBC.

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